Revealed: All My Secrets to Writing Your Own Web Copy That Will Bring In More Clients While Preserving Your Unique Voice, Your Integrity and Your Self-Respect”

I’m Andy O'Bryan and it’s taken me 15 years to develop this Step-by-Step System for easily crafting your own compelling, hype-free web copy, emails and social media promotions so you can...

  • Sell your products and services ethically, with greater ease and frequency
  • Use the tool of language to break through the communication barriers between you and your prospect
  • Go beyond the hype-filled world of short-attention-span marketing and start selling with authenticity

I’m writing this letter to you from a place of integrity and truth.

That may sound weird to you, since all day long you’re exposed to just the opposite.

Every hour of every day it’s the same thing.

Emails with screaming subject lines.

Social media ads with unrealistic promises.

Websites with words that seem hyped, phony, salesy.

I’m not going to go into why that is, because we’d be here all day.

But let’s just say there’s a fight going on out there. It’s a fight for your attention, for your time, and for your money.

This fight is only going to get worse, as businesses are always looking for that “killer strategy” that will separate you from your money in the fastest way possible.

And these strategies work! Maybe you’ve even tried a few.

But you don’t like who you are when you’re writing those hyped up words, making those promises and taking the low road to the sale.

It’s not you. Far from it.

You have more integrity, more ethical standards and more self respect than that.

But you ARE a business, you need sales and revenue not just to survive, but to THRIVE, to take your business to new levels and spread your message to a waiting world.

So let’s try something different.

The good news is that you can still run your business, build your list of prospects, launch new products, create new revenue streams, and reach your financial goals without losing sight of who you are.

If you’re a coach, author, speaker, holistic practitioner or other heart centered entrepreneur you’ve probably written a book, a special report, your own articles and emails, and maybe even crafted your own website copy. 

But it’s tough to stand out.

It’s so hard to break through to a higher level and still hold onto your core beliefs.

So you keep trying, and hoping. Trying a new paragraph here, a new headline there, maybe lowering your prices, or running more ads, hoping for better results, but still nothing is working.


"I've been familiar with Andy's work for more than 5 years and he's always put his name on some outstanding product and services. Andy always seems to have a knack for helping people to achieve their greatest ambitions. You're in good hands."

Joe Vitale author of The Attractor Factor, Zero Limits and countless others


Why is it so hard to find the right words?

Because writing for the web is a delicate balancing act.

You want clients, but you don't want to write words that aren't in line with your core beliefs and message.

So there has to be a pleasant medium, so that you can attract your ideal client but still maintain your true personality, your authenticity, your genuine self. 

Meanwhile, the clock is ticking. Attention spans online are ultra-short. People are surfing for information, news, entertainment and solutions.

They don’t have time to be sold to.

It’s get in, get out and get going.

So at this rapid pace, the chances of your web copy even getting read, much less acted on, are extremely slim.

What you need is an insider, someone who knows what type of copy works and what falls flat.

But not only that, someone who has been down a road that you don't want to go.

I’m Andy O’Bryan and I’m a flawed human being.

I worked as a marketing director in the cable television industry for 12 years.

Talk about your lack of authenticity. I was indoctrinated into a “company first” mentality.

It was all about satisfying the stockholders. We over-promised and under-delivered on a regular basis.

Our customers hated us. 

It was ugly.

And I was right in the middle of it.

Fortunately, I was able to escape with my soul intact, and became an entrepreneur in 2004, writing copy for coaches, interviewing motivational speakers, and making it my mission to do work that would benefit people instead of mislead them.

Fast forward to 2018, and the Internet is full of this kind of shameless deception.

And frankly, I’m tired of it.

So I’ve put together a program that will show you how to write in a way that transcends the hype so that your real essence, personality and mission can shine through.

It’s called Heart Centered Persuasion and it’s all about being truthful, loving and genuine in everything you write.

But it’s also about making sales, because you have a business to run, goals to achieve and dreams to fulfill.

And you have a message that needs to reach more people!

I’m going to show you how to write your own persuasive copy in your own way, in your own voice, with your own unique passion and emotions.

I’m going to give you the exact type of language to use so that people feel good about working with you, because they will feel your truth in the words you use.


"Andy O'Bryan and I have worked together on numerous projects, and I must say that he strives for 100% perfection. Andy's determination to succeed and level of integrity gives him the competitive edge that he needs to always be on top of his game. I am truly confident in my business relationship with Andy and highly recommend his services."

John Di Lemme Motivational Speaker Strategic Business Coach


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In this 6-module webinar series you’ll discover everything you need to know to write your own compelling, persuasive and sales-generating web copy, without all the sales hype that’s all over the Internet right now.

In the Heart Centered Persuasion Deep Dive you will receive every trick, secret and shortcut that I personally use to write this special type of copy for my clients.


Here’s what else we’ll be covering:

  • What to do when you aren’t sure what to write
  • How to get free feedback from experts
  • How to write copy that taps into the raw emotions of your target audience
  • How to know when your copy is good enough
  • How to write with the style, class and gravitas that people expect from you
  • How to move people through your website on YOUR terms, at YOUR pace
  • How to showcase your credentials and qualifications without bragging
  • How to tell stories and anecdotes that keep people enthralled
  • How to preserve your integrity without sacrificing sales
  • How to create urgency and keep your credibility intact
  • How to justify your prices in your copy
  • How to upsell your customer into the next stage of your product funnel
  • How to command attention with every sentence
  • How to make price a non-issue for your prospects
  • How to weave your keywords into your copy in a way that makes sense
  • How to easily write for the fickle search engines

And much more!

This all comes from my own experience writing effective websites, emails and product funnels over the past 15 years, but I’m also pulling from the copywriting masters who I’ve studied and followed for even longer. So you’re in excellent hands.

What makes this different from other courses out there?

There are gurus selling all kinds of marketing programs and I’m sure they are great. But their target is anyone and everyone trying to sell stuff online.

I’m a different breed of copywriter who writes for the coaching, speaking, consulting and training markets.

I take a hybrid of some of the greatest copywriters and marketing minds on the planet and combine it with grace, subtlety and respectability.

I don’t scream. I don’t push. I keep it real and convince people with heartfelt words and real authenticity.

And now you’ll know how to do it too, in a comprehensive 6 week live webinar course that will walk you through how to persuade in a way that stays true to who you are, without all the hype and salesy tactics you and I are both tired of.

Here’s the Heart Centered Persuasion Deep Dive Outline:

week 1

Your Target Audience

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    Who is your ideal client?
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    The proper use of emotion
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    Showing real empathy
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    Walk a mile in their shoes
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    Spending a day in their life
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    Beyond the client avatar

week 2

Your Story

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    Telling your story with flair and confidence
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    The Critical Role of Testimonials
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    How to get testimonials easily
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    How to ghost write testimonials
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    Where to use testimonials
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    Where to tell your story (and where not to)

week 3

Making the Connection

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    The Big Why
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    Setting Yourself Apart
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    How to talk about you while making it about them
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    Secrets of selling with integrity
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    How to justify your prices
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    Pain, pleasure, profit
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    How to upsell with class

week 4

Harnessing Social Media’s Power to Persuade

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    Who is your target audience and what are they doing
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    Showcasing your credentials without screaming
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    Making an impact with your words
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    Choosing the right platforms
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    Crafting profiles that match your target’s desires
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    Social media advertising simplified

week 5

Websites, Blogging, Podcasting and Video

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    The power of headlines and titles
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    How to blog so that people will read and share
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    Subtle but strong calls to action
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    Video scripting that makes sense
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    How to land podcast interviews with influencers

week 6

Your Persuasive Product Funnel

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    Creating heart centered campaigns
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    Writing persuasive emails for every part of your funnel
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    How to write subject lines that get your emails opened
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    Sales Pages, Webinar Opt-ins
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    Building your Heart Centered Persuasion System

I’m also going to give you a 45-minute, one-on-one Quickstart Strategy Session so you can start to bring in your ideal clients right away, without even waiting for the program to start!

By the end of this program you’ll be:

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    Writing with a flair and style that you didn’t know you had
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    Have a more positive outlook on the way you bring in clients
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    Launching new products and services with more confidence
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    Standing above the crowd with your integrity and core message intact
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    Planning for a more prosperous 2018 knowing that you can craft any sales page, opt-in page, email, ad, video script or any other material easily and effectively

Join Over 3,000 Happy Customers

"Andy is a highly skilled copywriter who has helped us tremendously with creating valuable and engaging emails for our newsletter list.

Andy put a lot of care into the copy he created, and his commitment level exceeded our expectations. We could always rely on Andy to deliver great copy on time.

His level of professionalism and intimate knowledge of our industry really sets him apart from other copywriters. Thank you Andy for all your help, and look forward to collaborating again! --

Bill Baren  // World Renowned Author, Speaker, Trainer

"I knew good copywriting skills were essential to a having a successful business and had started educating myself, wanting to stay away from the sales hype language that we often see in the internet world. Then I heard Andy give a seminar on copywriting for coaches, and I knew taking his program would be ideal. Contrary to many copywriters, he understands the essence of the coaching culture and how to reflect it in the written word. He show us what works and what doesn't for our specific clientele with specific examples and suggestions. Highly valuable learning that I can use every time I create a new product, joint venture, program or course."

Helene Desruisseaux  //  Purposeful Business Designer 

"Andy has been instrumental in helping me set up my marketing strategy to get coaching clients using Internet marketing. As we worked on creating a sales page for my group coaching business, Andy was always available for wise counsel and advice. I found that he was always available by email and even by phone for consultations; I am sure he clocked much more time for me that I paid for. But that's the sign of a great coach and teacher – under-promise and over-deliver. You can't go wrong working with Andy to grow your coaching business."

Henri Schauffler  //  CEO, Schauffler Associates LLC

"I know what goes into creating a great website or web page, yet when I work with Andy my expectations are ALWAYS blown out of the water. Not only does Andy spend time to really dig and find out what the website or page needs to deliver, but then he writes ALL the killer copy and then takes care of the most amazing web design work as well.

I really feel like the Law of Attraction has outdone itself yet again when I found Andy. I would HIGHLY RECOMMEND Andy, his work and his integrity for ANY project. I am extremely thankful for our relationship and I hope to work with Andy for many years to come."

Shelby Collinge  // President and CEO of Limitless Possibilities, Inc.

"Andy O’Bryan is a great help to me. His common sense approach to internet marketing has helped me build my business and make my latest book “Straight Talk for Success,” an bestseller. Andy also writes some killer copy. His press releases are works of art. Finally, and very important, Andy is a good guy; easy to talk to, always available and willing to go the extra mile for his clients. I highly recommend Andy O’Bryan to anyone interested in building an online business or who has copywriting needs."

Bud Bilanich  //  The Common Sense Guy

I couldn't be happier with the quality of Andy's work. His creativity, copywriting expertise, responsiveness, and openness to input has helped me enormously in launching my image makeover coaching business. In just over two months, I'm only weeks away from going live with my info products, sales pages, landing pages, and email and direct mail campaigns. NONE of this would be happening without Andy's expert contributions. Not to mention he's a darn fine coach in his own right and has steered me away from making some very costly mistakes, while cheerleading me on to my goals at the same time!

I refer friends and clients to Andy any chance I can, and will most definitely continue to do so. You're in Fabulous hands!!"

Denise Sheldon  // The Makeover Coach

So how much for all of this?

Well first, let’s figure out what it would cost to hire me to put together just one heart centered, persuasive sales page.

It’s usually at least $2,000.

What you’ll be receiving here are all the step-by-step instructions on how to write your own web copy again and again, including: sales pages, full websites, emails, opt-in pages, social media posts and ads, and more.

I can’t even add up how much that’s worth in terms of your ability to write your own stuff from now on.

So consider that, now take a look at this:

For 12 Hours Only your investment is just $747 OR you can make 2 Easy Payments of $399

Plus on every recorded call you’ll get:

  • A comprehensive homework assignment that will address each week’s topics
  • A detailed Q and A session after every webinar
  • A place where you can email me items you’ve worked on for my review and feedback
  • A private Facebook group where you can interact with other members for accountability and support

Plus, order in the next 30 minutes and you’ll receive over $2500 in additional bonus gifts:

  • My Personal, Private Copywriting Swipe File ($1500 value)
  • Sample joint venture request emails ($500 value)
  • Twitter and Facebook done-for-you messages ($500 value)

Here’s my guarantee:

You will come away from this experience filled with so many ideas, new writing skills and A-Ha moments than you ever imagined.

You will be blown away by the content of this course.

You have my personal assurance of that.

If you don’t feel that way at any time before, during or after the course just let me know and I will cheerfully refund every cent. No hard feelings, no questions, no worries.


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"Andy O'Bryan is the real deal. If you need copywriting done in a quick, professional, and one-of-a-kind way, then you should look no further than Andy. Thanks to two projects he worked on for me, I was able to land 3 lucrative clients that will result in over 10 times what I paid him for the work he did for me. I give him my highest recommendation!"

Jay Platt  // Adventurer, Speaker, Author, Coach

Start writing with persuasion, confidence and love. The world is waiting for you to make your mark. I’ll help you get there.

To Your Success,

Andy O’Bryan

P.S. I’m still a copywriter. I’m not quitting my day job. But I’ve stood by long enough and watched as people continue to try and write their own copy without the knowledge necessary to do it right. You deserve better.

P.P.S. There is zero risk for you here. Check out the webinars, and if you think they’re not for you, any time and for any reason, just let me know and I’ll pay you back.

Ready to join me?


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Copyright 2018, Andy O'Bryan